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Creation and where you can be unique. steve has this unique story or unique background, they can compete against home depot and lowe's by enhancing what they're unique at. doing the things that home depot or lowe's won't do. three ways to build a business, get new customers, get them to spend more. >> i heard complaints from so many people that people -- and we just saw in it the piece. customers just aren't spending money. is that what you're seeing? >> they're not spending as much as they used to, but we can look for the ones who do spend it. my business depends on turnover, when people leav...

800 trillion-dollar in transactions in the country. it's not a sales tax, it's -- we don't care what the transaction purpose is. it's like be a atm fee, you get the money, whether you burn it, spend it, you pay -- >> neil: how do you, at the end of the year, how can you prove whether you paid it? >> well, we just take in their actual income, $250,000 or below they get a 1% rebate. because we're assuming -- >> neil: i got you. >> but this would be committed for debt relief. i know it's a worthy goal but i know how lockboxes go. how sure are you this would stay locked and only for that box. >> w...