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Next week, when you first start your business, every cent counts. so quite often the cheapest place to take up headquarters is right at home. >> was really just a function of necessity. we needed a place to work, and the home was the best option for that. >> see how these two entrepreneurs are getting clients to see their startup as reputable, despite the fact their kitchen doubles up as their conference room. until then, i'm j.j. ramberg and, remember, we make your business our business. you're comfortable here. it's where you email, shop, even bank. but are you too comfortable? these days cr...

But who looks after us online, where we spend more than 200 billion dollars a year. american express can help protect you. with intelligent security that learns your spending patterns, and can alert you instantly to an unusual charge. so you can be a member of a more secure world. this is what membership is. this is what membership does. shawn kenny loved to play with lego blocks. he would make sculptures and other creations out of them. what used to be a hobby for him is now a booming business. his work has been bought by major corporations, it's been exhibited around the world and items li...

But esurance was born online, raised by technology, and majors in efficiency. when they save, you save. so you can keep your dollars. esurance. backed by allstate. click or call. so you can keep your dollars. there are cameras,, police, guards...ds us. but who looks after us online, where we spend more than 200 billion dollars a year. american express can help protect you. with intelligent security that learns your spending patterns,

Don't forget to become a fan of the show. next time, americans and their concerns about safety have spawned the prepper movement. entrepreneurs have moved in to serve that constituency. >> our demographic is people who want to be able to be comfortable and survive if there's an emergency. >> how fear of the unknown and the need to get control is driving the profits of small businesses catering to survivalists. until then, i'm j.j. ramberg. remember, we make your business our business. you're comfortable here. it's where you email, shop, even bank. but are you too comfortable? these days crime ...

♪ nationwide is on your side ♪♪ in the real world, security surrounds us. there are cameras, police, guards... but who looks after us online, where we spend more than 200 billion dollars a year. american express can help protect you. with intelligent security that learns your spending patterns, and can alert you instantly to an unusual charge. so you can be a member of a more secure world. this is what membership is. this is what membership does.