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The company's numerous businesses — including music streaming service Tidal, Cash App, TBD, and, of course, Square — will be unified under the new name, which has been in the works for almost a year.
Square Inc, the payments company led by Twitter Inc co-founder Jack Dorsey, said on Wednesday it was changing its name to Block Inc, as it looks to expand beyond its payment business and into new technologies like blockchain.
The San Francisco-based firm said the name "Square" had become synonymous with it's seller business.
The name change aims to highlight the growth of Square beyond its original card payment business and into new areas such as blockchain.
Fresh from leaving Twitter, Jack Dorsey announces Square will change its name to Block - SiliconANGLE