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Shares of Bed Bath & Beyond surged nearly 40% on Wednesday a retail-investor led rally and the launch of three private label brands this quarter.
As it radically remakes its merchandising mix, the big box home store continues to focus on private label programs, which will account for a third of sales within three years
Bed Bath & Beyond is in the middle of a multi-part rollout of new private brands within its stores.
Making good on its transformation strategy, Bed Bath & Beyond unveiled a new set of owned brands, introducing 2,000 private label products.
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