Starting up after 50: Lessons on entrepreneurship from the 'wisdom generation'
Entrepreneurs over 50 are finding success by leveraging their years of expertise and experience. Vivek Srivastava, founder of Integrated Brand Heuristics, emphasizes the need for persistence and building a committed team. Daisy Malik, founder of The Roots Organic and Natural Store, highlights the challenges of marketing and advocating for organic food. Rekha Kochhar, founder of Boutique Bites of Health, shares her accidental journey into entrepreneurship and the importance of lifelong learning and innovation.
Source: indiatimes.com
