Detailed text transcripts for TV channel - MSNBC - 20111002:11:41:00
Really watch the business end of the business. because, being a creative person, having all these dreams and all these ideas, is all well and good. but if you don't have that business acumen, and if you don't know how to balance the creative with the business, you end up with nothing. ♪ step by step oh, baby ♪ >> i think you have to realize that a brand is very much alive. and it's almost like a child, you have to nurture it, and you have to protect it. you have to continually ask yourself what the next step is. what the next material is. what the next color is. so for us to stay a step ah...