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Camera. it was to make a wrist strap that you could mount other cameras into. the problem was i would end up breaking the camera. so i realized, yikes, i'm not just going to have to build a strap system. i'm going to have to go and build a camera. and i don't know how to build a camera. that's one of the most amazing aspects of gopro's success to me is how we pulled it off. >> woodman and his company headline the gopro mountain games in vail, colorado. >> so, dude, check this out. that's where a lot of the strength of the brand comes from. we're in the scene. >> was there a pop culture moment ...

Breaking the camera. so i realized, yikes, i'm not just going to have to build a strap system. i'm going to have to go and build a camera. and i don't know how to build a camera. that's one of the most amazing aspects of gopro's success to me, how we pulled it off. >> woodsman and his company headline the gopro mountain games in vail, colorado. >> so check this out. that's where a lot of the strength of the brand comes from. we're in the scene. >> was there a pop culture moment for you where gopro was there and you thought, wow? >> never gets old, man. when you see astronauts leave the space s...