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How important was the main stream media, in trying to cover it it has been difficult. we covered -- under-covered it on this show k which i regret. that should be seen as a challenge and not an excuse, sometimes that is a reason not to cover it when there is lots of other things going on. so could -- let's say there was huge political news that occluded this, it wouldn't make it in main stream coverage in the way it did. would it have had the same impact? i feel like it would. >> yes, i think it would, partly because here's one of the things i think is interesting. we have seen new forms of pr...

Occluded this, it wouldn't make it in main stream coverage in the way it did. would it have had the same impact? i feel like it would. >> yes, i think it would, partly because here's one of the things i think is interesting. we have seen new forms of protests or feedback in political system using the internet developed over the last 10, 15 years what tends to happen is the method is most effective when newest. so the first time that members found themselves bar raged with e-mail petitions, they thought oh my god, what is going, on they were freaking out. what happened was that became rudinized...