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That works both ways. and what's the relationship between itv and them? would this be something that you might whatsapps them on the way out of the bbc about something, are you to and following with all the time or does it all formally go through producers and agents and everyone else? no, i think one of the glories of working at itv is you are very close to them, so i will actually text them during i'm celebrity. actually text them during i'm celebri . ~ actually text them during i'm celebri .~ actually text them during i'm celebrity-— celebrity. will you? saying a bit more of _ celebrity. ...

As 0fcom is suggesting it should? well, they could give us some of the licence fee... would you like that? oh, well, i don't know. it's very difficult to please everyone all the time. but i'm interested, that was a throwaway remark, but it seems to me it wasn't entirely injest, because i'm sure you know the culture secretary this week said that the licence fee is not a long—term, sustainable model, so is itv interested in a different type of licence fee, which is notjust given to the bbc? honestly, that's a job for the bbc to worry about. what is without doubt is that the bbc is incredibly i...

On the sofa with your wife, watching tv of an evening, just messaging different itv presenters on air. is there anyone else you're messaging? robert peston, while he's doing his show? i have texted robert. but, yeah, no, there is a close relationship, but also, there is a commissioning team, there are the producers, everyone is kind of united in getting the best out of whatever the show is at the time. we have inevitably, and rightly, talked about itv a lot. i want to ask you quickly about the place where you started your media career, the bbc, because in the last few days, 0fcom have said som...

I think the bbc is the place for matt hancock. we will see. at itv, you are a broadcaster and a producer, selling programmes around the world. i'm interested to know how your role straddles those purposes for itv. when ijoined itv, for about five years or more, i ran the studios, the production side of the business, and we all identified that it needed bolstering and it needed to grow, and owning your own programmes was a good thing to do. so we have spent many years investing in it, growing it, to now, it is maybe the biggest producer in europe sort of thing. it is a very important side and i...

Dropped every week, mainly from america, but also from the bbc and itv. so the choice is extraordinary, and this certainly is sharpening the wits of producers and writers and creators to meet that challenge. so help me understand what it is that makes one programme cut through all of that. let's focus on love island, one of your biggest hits. why do you think that format has generated so much interest, in a way that lots of other formats don't? yeah, i wish i really knew the answer to that one. i think what's extraordinary about love island is... i'm so glad for everyone in television it came ...