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Boy that i was. she said study hard, focus on your school, and some day when you're successful you can use your success and generosity to turn it around. >> so you started seeking arrangement because you were having trouble with your dating life? >> that's right. >> you're a very nice, smart, guy. isn't that enough? >> apparently not. on most dating site, unfortunately, there's no way for your intellect, or perhaps your success to shine through. >> brandon set out to change that. in 2006, he launched seeking arrangement. today it's the most successful in a crop of sugar dating domains. the sit...

>> why did you start this? >> i was having troubles with my normal dating life. it was difficult for me to stand out. and that's when i remembered something my mom told me when i was growing you, being the nerdy boy that i was. she said study hard, focus on your school, and some day when you're successful you can use your success and generosity to turn it around. >> so you started seeking arrangement because you were having trouble with your dating life? >> that's right. >> you're a very nice, smart, guy. isn't that enough? >> apparently not. on most dating site, unfortunately, there's no way ...

>> i was having so much difficulties with my dating life. i would try the normal dating sites. it was difficult for me to stand out. and that's when i remembered something my mom told me when i was growing you, being the nerdy boy that i was. she said study hard, focus on your school, and some day when you're successful you can use your success and generosity to turn it around. >> so you started seeking arrangement because you were having trouble with your dating life? >> that's right. >> you're a very nice, smart, guy. isn't that enough? >> apparently not. on most dating sites, unfortunately,...

>> seeking arrangement founder brandon wade. >> why did you start seeking arrangements? >> i was having troubles with my normal dating life. it was difficult for me to stand out. and that's when i remembered something my mom told me when i was growing you, being the nerdy boy that i was. she said study hard, focus on your school, and some day when you're successful you can use your success and generosity to turn your dating game around. >> so you started seeking arrangement because you were having difficulty with your dating life? >> that's absolutely right. >> you're a very nice, smart, guy. ...

Dating life. i would try the normal dating websites and i realized it was very difficult for me to stand out. and that's when i remembered something my mom told me when i was growing you, being the nerdy boy that i was. she said study hard, focus on your school, and some day when you're successful you can use your success and generosity to turn your dating game around. >> so you started seeking arrangement because you were having difficulty with your dating life? >> that's right. >> you're a very nice, smart, guy. isn't that enough? >> apparently not. on most dating sites, unfortunately, there...