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Francisco store, every move you make is turned into data. >> here you can see that the customer just kind of walks by, not stopping at the product. but once he enters the zone of the product, it turns green. >> this is beta. according to the founders, it may be the new face of brick and mortar retail. >> our model is not built on sales. it doesn't matter to us if you buy now or somewhere else. >> what did he just say? >> it doesn't matter to us if you buy now or somewhere else. >> beta doesn't make any money from selling the products on display. and its customers are not the people shopping in...

Make is turned into data. >> here you can see that the customer just kind of walking by, not stopping at this product. but once he enters the zone of the product, it turns green. >> this is beta. according to the founders, it may be the new face of brick and mortal retail. >> our model is not built on sales. it doesn't matter to us whether you buy now or buy somewhere else. >> what? >> it doesn't matter to us whether you buy now or buy somewhere else. >> beta doesn't make any money from selling the products on display, and its customers are not the people shopping in the aisles. the money they...

Flowers. their little niche is going after hotels and spas that want to put flowers on their desk and they do it on a recurring basis so they replenish the flowers for these hotels and spas every couple of weeks. >> give me another one. >> amc theaters just watched in january an all-you can watch movie subscription. their challenge is getting young people back into the movie theater. and so they're saying great, we'll allow you to come in as many times as you want in a month. just got to pay a subscription fee to do that. >> snart. one more. put you on the spot for one more. >> yeah netflix is...

Than glenn beck and the casual cooking viewer to pay some sort of monthly subscription fee. i'm not sure that she is going to be making boatloads, but beck made about 40 million in his first year. >> i mean, but that's abl an incredible amount of money, even if she only made a faction of that, we're talking about an incredible amount of money. >> it is. but there is a lot of cooking content on television. she doesn't have the kind of rabid following that some of these other personalities who have launched internet ventures have. >> right. >> it will be an interesting test to see if someone who...

Its revenue, but also could be a way to push people into amazon prime. that is a subscription service that gives you free shipping all the time but you have to pay the $79 subscription fee. free shipping a huge draw for many shoppers. amazon figured out that 30% of its north americancallys are because of people who get the free shipping. >> alison kosik reporting live. thanks so much. still to come, a great football program falls on hard time. graham belling players and problems on campus. they're not over. ♪ [ male announcer ] the parking lot helps by letting us know who's coming. the carts...