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Of the dog is a great example of a movie which is arguably best seen in a cinema, you know, those huge scapes. if netflix wanted to, it could decide to lengthen the theatrical window, as it's called, that period when films are exclusively available only in the cinema, to months instead of weeks. and that would have given the cinema a huge boost, particularly after the pandemic. why don't you do that and why didn't you do that with the power of the dog? well, we're constantly iterating, evolving. i think sometimes there's misinformation about it. on the power of the dog, it was, in certain plac...

Of the dog is a great example of a movie which is arguably best seen in a cinema, you know, those huge scapes. if netflix wanted to, it could decide to lengthen the theatrical window, as it's called, that period when films are exclusively available only in the cinema, to months instead of weeks. and that would have given the cinema a huge boost, particularly after the pandemic. why don't you do that and why didn't you do that with the power of the dog? well, we're constantly iterating, evolving. i think sometimes there's misinformation about it. on the power of the dog, it was, in certain plac...

To months instead of weeks. and that would have given the cinema a huge boost, particularly after the pandemic. why don't you do that and why didn't you do that with the power of the dog? well, we're constantly iterating, evolving. i think sometimes there's misinformation about it. on the power of the dog, it was, in certain places, in cinemas exclusively for three to four weeks, right? and it still is, right? so it continues to run in over 2,000 screens. many places only two weeks, though, i think, before it went... no, but then it kept going. it was different in different windows, right? so ...

So, as before the pandemic, that window is very long, right? and it was hard for us in a subscription model to say to the consumer, you've got to pay now and then you've got to wait three or four months to see the film. as the pandemic has changed some of these theatrical models, it's given us the opportunity to talk to the theatre chains around the world and find the right answer. and we're working into it... what is the right answer? sorry. people do say netflix is killing cinema, for example. well, i'd hate to think that, right, because, for me, that would be terrible, as someone who loves ...

No, but then it kept going. it was different in different windows, right? so it was really trying to get that optionality in terms of where the audience was and expand it, right? and i think, also, we're trying to learn into it. so, as before the pandemic, that window is very long, right? and it was hard for us in a subscription model to say to the consumer, you've got to pay now and then you've got to wait three or four months to see the film. as the pandemic has changed some of these theatrical models, it's given us the opportunity to talk to the theatre chains around the world and find the ...