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Don. >> this reminds me of the battle that napster had years ago with the music industry. that did not turn out great. broadcasters are coming up with their own plan here? >> i do remember this. it was huge because what shawn parker at napster did was completely disrupt the traditional music industry. and so i think when it comes down to it, this is very -- this sounds very familiar. you know, you've got the big guys really worried about this and it ended up napster, that kind of failed but they created spotify which had the subscription model and it worked. it's about this traditional industr...

For the republican nomination, the romney camp. here's martha. martha: he was certainly out there yesterday in a big way. all right, so we are awaiting for a big announcement from the chairman of news corporation, the parent of fox news channel, rupert murdoch is about to launch the daily, a newspaper that can only be found on apple's ipad, there will be no website, no actual newspaper to get your hands dirty. it's an app only. my guest is lance elanoff of pc mag.dom -- pc mag.com. we're going to see what it looks like. good to have you with us, by the way. it's an interesting model. it's li...

Customer. they buy on a regular cadence. you sell once and they buy over time. customers in a transaction model are one and done. they buy if you, they may come back they may not. >> karlie sends out a monthly package of toys and treats to spoil your dog. selling a service once is a lot easier than doing it again and again. >> from the business revenue, the recuring revenue is great. you don't have to always go find new customers every month. people stay in the cycle. >> that makes a subscription company a nearly perfect business model. it makes cash flow predictable every month. john says alm...