How This Founder Turned Her Blog Into a Lifestyle Brand with $5 Million in Sales
Photograph by Brad Ogbonna Pivoting from blogger to business owner isn't a common path to entrepreneurship, but it's how Nicole Brown built her multimillion-dollar lifestyle brand. The company, Izzy & Liv, started out in 2003 as a blog that celebrated women of color. Working in digital advertising at the time, Brown launched the site, originally called Mahogany Butterfly, when she couldn't find a women's lifestyle site geared toward Black women. In 2019, five years after Brown quit her day job and turned Mahogany Butterfly into the e-commerce site Izzy & Liv, the Matawan, New Jer...