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The company, which owns the over 45-year-old flagship brand - Flair - is among the top three players in the overall writing instruments industry with a market share of about nine percent, as of March 2023.
Flair Writing is among the top three players in the overall writing instruments industry with a revenue of Rs 915 crore in FY23. According to Crisil's report, the company is the largest player in the pens segment reporting a revenue of Rs 754 crore in fiscal 2023 from the pens writing instruments segment in India.