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Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers

Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers
Brian Steinberg, provided by
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Television commercials have long been one of the media industry’s surest bets — so much so that advertisers around the world dumped a whopping $149 billion on them in 2020, according to estimates from Magna, the large media-buying firm. But Pepsi recently decided to take a gamble on something else.
On Valentine’s Day, the soda giant unveiled a three-story replica of a Las Vegas jackpot machine, the centerpiece of a new game show it’s running with the Fox broadcast network. “Cherries Wild” features Jason Biggs as host, lots of trivia and a Pepsi Wild Moment that lets people at home play along for prizes. The whole show is done in Pepsi colors, says Todd Kaplan, vice president of marketing, and aims to play up Pepsi Wild Cherry, a line extension the company believes has room to grow. No other soda will be allowed to advertise during the show.

New-york , United-states , Hollywood , California , American , Anheuser-busch-inbev , Claudia-cahill , King-hawaiian , Guy-fieri , Mario-lopez , Fat-joe , Alicia-keys

TV Ratings: "American Idol" Warbles to the Top of Sunday Primetime Charts

TV Ratings: 'American Idol' Warbles to the Top of Sunday Primetime Charts
Mónica Marie Zorrilla, provided by
Feb. 22, 2021
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“American Idol” on ABC led primetime Sunday night, according to Nielsen Live+Same Day fast affiliate ratings, scoring a 1.0 in the key, 18-49 demographic, and drawing more than 6.51 million viewers at 8 p.m. Other than the long-running singing competition’s telecast triumph, the alphabet network ran new episodes of ”America’s Funniest Home Videos” at 7 p.m. (0.8, 5.18 million) which came second overall in the overnight rankings, and “The Rookie” at 10 p.m. (0.5, 3.92 million), which placed seventh.
Coming in third in Nielsen Live+Same Day for the evening of Sunday, Feb. 21 was a new episode of “60 Minutes,” which obtained a 0.7 in the key demo and attracted 9.30 million viewers. CBS also aired debut episodes of “The Equalizer” at 8 p.m. (0.7, 7.88 million), “NCIS: Los Angeles” at 9 p.m. (0.6, 5.74 million) and “NCIS: New Orleans” at 10 p.m. (0.5, 4.82 million).

United-states , Spain , Spanish , America , American , Saoirse-ronan , Saly-pimienta , Los-angeles , Estados-unidos , Jason-biggs , Eric-bana , Alejandro-fern