AirAsia rebrands Superapp • Ma. Stella F. Arnaldo
‘AN online travel agency (OTA) on steroids.” This was how AirAsia Chief Executive Officer Tony Fernandes described the rebranding of the carrier’s Superapp to airasia MOVE, as it establishes a travel business separate from its airline. In an email to customers on Monday, Fernandes said, “During Covid, we were reinventing ourselves, and we thought we