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Analysts and industry executives cautioned that prices of open cells will continue to rise, pushing up average TV prices, and potentially impacting demand. Open cells are one of the main components in television sets and account for 60-65 percent of the manufacturing cost.
Avneet Singh Marwah is the CEO of Super Plastronics Pvt Ltd. He has played a pivotal role in the growth of making the company one of the leading made-in-India consumer durable and appliances companies in the country. In an interaction with Times of India, Avneet talks about Kodak brand's market in India during the festive season.
Open cells are manufactured by four or five companies in China due to which pricing power remains in their hands alone.
Blaupunkt, an electronics brand, is planning to procure televisions made in India for its operations in the Middle East, Europe, and Australia. The brand's local licensing partner, Super Plastronics, has revealed this move as an effort to establish India as a new global sourcing base. Super Plastronics is the Indian licensee for Blaupunkt televisions, which operates through licensing arrangements in over 80 countries worldwide.
Consumer durables retailers and manufacturers may end up bearing the cost of the Reserve Bank of India's (RBI's) tightening on easy personal loans, as their margins are expected to be impacted by higher borrowing costs. During the recently passed festival season, consumer durables companies started offering longer tenure loans, zero down payments, and zero interest on a wider assortment of products than ever before, making the products more affordable. While 18- and 24-month easy monthly instalment (EMI) options were available earlier, companies offered them only on select products; now, they ...