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You so people on a whole foods which it is better than i doubt. >> nobody is forced to trade there are other competitive alternatives. but they do so because they think they give value in exchange. john: students? you have questions or comments? please come to the microphone. >> i am from southern california. why can't we defend profit or look at the profit motives and defend that from the ethical standpoint? do we have to pursue purpose or doesn't profit have the place in society? >> of course. but we should not defend only profit we should defend the other aspects with the great value creati...

Government? the u.s. government buys, a lot of pressure. >>neil: this could have been pressure but there is no proof? they could say well we just may not buy the ford explorers. >>guest: the pressure was probably from a lobbyist saying we cannot afford to dis the president like that, and, at that point it was future advertising for 2012 biobomb who is looking and saying, i can't be, i saved the auto industry, i gave you health care, he is not going to say i gave you health care and 57 percent of the people did not want it. he will not say i saved two thirds of detroit. not the full detroit. so...