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9 beauty brands that could IPO or get acquired by Unilever, Estée Lauder

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Huda Kattan, founder of Huda Beauty
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Estee Lauder just agreed to acquire Deciem, valuing the brand at $2.2 billion.
Analysts say othter beauty brands could follow, especially those with novel ingredients or e-commerce capabilities.
Here are 9 brands they're watching for IPOs and deals.
So far this year big names in beauty have either made plans to tap the public markets or found a buyer.
Bloomberg reported in January that Jessica Alba's The Honest Co. is preparing to confidentially file for an IPO. Meanwhile, EstÃ©e Lauder agreed to buy a majority stake in skincare brand Deciem at a valuation of $2.2. billion, according to WWD.

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How Deciem and The Ordinary fit into Estee Lauder's growth

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Estee Lauder will acquire Deciem, maker of The Ordinary, at a $2.2 billion valuation, per WWD.
The deal takes Lauder deeper into skincare, building on its 2019 purchase of Have & Be.
CEO Fabrizio Freda has said Lauder likes to focus M&A on one space at a time.
Estée Lauder is acquiring the company behind skincare brand The Ordinary, though the deal is anything but.
The cosmetics giant will acquire a 76% stake in Deciem, which owns the brand, building on Lauder's existing 29% stake in the business, WWD reported Tuesday. When it closes, the deal will become the largest in Estée Lauder's history, valuing Deciem at $2.2 billion, WWD said.

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