Visit Sunshine Coast sees engagement lift with martech overhaul
Visit Sunshine Coast sees engagement lift with martech overhaul Regional tourism body employs new marketing automation stack and segmentation approach to personalise content to consumers Visit Sunshine Coast says it’s continuing to gain insights around audiences interests to personalise content and digital experiences after deploying a marketing automation platform and strategy this year. The regional tourism organisation previously used simplified, standalone systems in place to orchestrate marketing and engagement activities, resulting in data siloes and a lack of omni-channel sophi...
Source: cmo.com.au