Safari iOS 15 Update Could Hamper Ad Performance; Streaming Subscribers Plateau
Behind Bars The beta version of Safari available for iOS 15 users could seriously hamper online ad performance. Typically, iOS updates undercut online advertising when Apple makes it difficult (or impossible) to track users around the web or attribute campaign conversions. This Safari change steps all over online ads in a literal way. A new Tab Bar with browser controls floats at the bottom of the page, instead of the familiar setup with the URL bar and controls atop the screen. The new Tab Bar disappears while scrolling, but reappears when users scroll up a page. Sometimes, it will block imp...