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This time romney's own personal unfavorability is a huge problem in his campaign. and unless they do something about it at the convention or soon thereafter, i think it could be the reason he loses the presidency. >> let me ask you this, are you watching romney having john p kerry flashbacks? >> they come from the same state. i guess there's similarities. obviously john is a very different person. but a challenger to an incoming president to make mistakes. romney is going to pay a costly price for that. >> all right, tad devine, whose trip back in '94 continues to reverberate. tad devine, than...

>> basically cut our throats. >> that's an ad from ted kennedy's 1994 senate race in massachusetts against mitt romney. and it may have team romney feeling like it's deja vu all over again. the romney kennedy battle was hard fought and for a time, it looked like the young upstart from bain attempted to knock the line of the senate off his perch. just two months before that election, romney led by two points. but after a barrage of ads and devastating debate performance, romney ended up losing by 17 points and here we are almost 20 years later and it's more of the same on bain. a recent poll fi...

Behind him this election. joining us from washington, democratic strategist tad devine. thanks for joining us. >> good to be with you. >> karl rove writing the pages of the "wall street journal" making a big point about the importance of cash in this campaign cycle. he brought up the example in 2008 president obama outspent john mccain by 7-1 in some red swing states and basically makes the case if nothing else cash may win this race. what do you make of that? >> well, you know, i can't dispute the facts. the obama campaign had a significant spending advantage in 2008 and really helped them to...

Make no mistake, this year's election is going to be about two americas. the america of the republican candidates or the america built on fairness, equality, and americans working together. joining me now is steve kornacki, political columnist for salon.com. and now an msnbc political analyst. and democratic strategist, tad devine, a senior adviser for the perry and gore campaign. thanks for both of you for being here. steve, it used to be mitt romney and the others. now they're all to the right. no division, it seems. how bad is this for romney in the long run? >> well, yeah, with i think the...

Every other area, he lost. in mississippi, romney lost to the more conservative candidates too. other than high-income voters. so with all of this moving over, he's not even winning the support of the conservative base. >> right. and what's really interesting to me about those findings, the case can be made, romney's people can say this, and i think there's validity to it, hey, if he wins the anonymonomination, those conservative sectors of the republican party, they may be suspicious of romney, but really don't like obama, but they'll be there for romney in the fall. but that high-income brac...