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Nothing close to that today in terms of an exchange and someone trying to challenge the burgh members of the u.s. congress were also they were accused of a grilling a grilling a white when they were questioning mark zuckerberg georg let me ask you then about the answers that we didn't get no answers on the cross use of facebook on what's on the data that we have on what's app on new answers on blocking of target ads in fact said in brussels basically what he said in washington let me get back with you so is he really going to do that. i think we will see some form of written statement on a num...

Valley. the fed is suing to block the merger. it is the only way to compete with google and facebook. unlike tv, tech has the tech to target ads. time warner would lose hundreds of millions of dollar if channels were blocked out. amazon has 100 million prime members. that is what ceo jeff bezos wrote in a letter to shareholders. it is fewer than netflix, but larger than any other subscription service. it is not just for music and video. members bought 5 billion items on amazon last year. numbers are staggering.

Facebook announcement concerning advertisers, what's that all about? >> so there's been a huge concern around data collection with cambridge analytica and what we found is that yesterday facebook announced that it's going to be shutting down partnered categories. basically, these are outside data companies that were also matching and using facebook personal data that you're putting pout there to better target ads at you in the event of an election campaign related content to you. this is been a move in the making obviously in reaction, the cambridge analytica data harvesting scandal, but to yo...

Advertisers have to pay to have their puppy ads served to a certain audience, men age 15 to 54 living in tucson who make $50,000 a year. there are a lot of ways for advertisers to target ads, all based on extensive estate that facebook gathers from users. with technology called facebook pixel it can track what sites a user visits and get better ad targeting. and you don't even need to be online for your behavior to be tracked. a vendor can buy your purchasing data from third parties, and that can include things like ael the purchases made when you use a store loyalty card. if you have the same...

Myself so i saver this moment. i could share it with just my mom because even when no one else cares what i do, my mom always cares and i'm grateful for that. or i could share it with the whole world. when i make that decision, that information needs to be shared with who i want to share. so privacy for us is not just adhering to the law. that's a basic. privacy is making sure you feel secure sharing on facebook. >> but then you use and monetize my personal data. >> we sell ads and enable people to target ads. we use data to target ads, but not by giving that data to the advertisers. if someon...