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What you first have to look at is who are you trying to target and what is your customer base and your goals for the future. are you running a brick and mart or or online and then figure out with that target base, what is going to appeal to them to have them keep coming back to you. and as you do that, you'll find the right solutions. go out and do your research, find out who you want to do partnerships with, bring them in, see what connects and what you can do in very simple with your administrations and move forward. >> and how quickly is this going to change? >> oh, it is rapid. it is every...

You have to look at who you are trying to target. what is your customer base? what are your goals for the future? brick and mortar or online? with the target base, what is going to appeal to them to come back to you? as you do that, you will find the right solutions. go out, do your research, find out who you want to do partnerships with. simple with the operations and move forward. >> how quickly is this going to change? >> rapid. it's every day. i look at partnerships i read about in the news. i talk to people going out and doing experiments. the world is changing. >> do you think i'm going ...