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Cincinnati town hall on the irs a short time ago, but the other speakers didn't exactly heed that warning, including fellow republican tea partier brad winstruck. >> these agencies like irs are following barack obama's lead. we have seen him target people, target groups. >> you didn't get the impression you might be the next one targeted by the irs. we have this thing called national health care, obama care, you may have heard of it. it is coming down the pike and being controlled by the irs. are you going to be denied care because of some of your political beliefs, for your religious beliefs?...

Martha: all right. so that is his argument but what we're hearing from the other side, from chairman camp, who launched into a line of questioning that had to do with the national organization for marriage, wanting to know if donor lists for that group were shared. now just to give everybody some context on this, the suggestion is that during the 2012 electoral cycle that mitt romney was discovered to have given, $10,000 donation to this group. so camp is digging deeper here. he is wondering if donor lists were provided for purposes that may have had something to do with the campaign. so there...

Companies that have a huge pile of consumer data on you and me, axiom, data logic and epsilon. they have dossiers from everything from income levels to what we buy, even social security numbers. facebook will match all that data to your fprofile and use that to create better target groups for its ads. until now, they could only base ads on information users provided. but that's all changing now. facebook is quick to point out that all of the data is anonymous, that advertisers, they will never know the identities of people seeing ads, but still. ew. >> can you opt out of ads? >> good news is y...

Neighborhoods and their target groups and they were feeding. >> paul: give him credit for that. >> i am giving credit for that, but you have to understand that obama's policy on things, that jason was just describing, was essentially a propaganda campaign to drive these voters away from the republicans. and they did it by sending them e-mails every week, by talking to them. by holding meetings and by literally physically taking them to the polls. >> paul: when romney, republicans was saying we're going to be able to match that, kim, they were telling you they had a ground game ever bit as form...

Republicans got a, you know, put on their boxing gloves and get over it. >> oh, yeah. >> paul: so what? you know. >> i won, you know, suck it up. >> i agree. this is the new benchmark the way you win a presidential campaign. no question about it, it's too bad, but that's the way it is. i want to elaborate on one of kim's points. the turnout machine, it did not materialize after the convention in august. we need to pay a lot more attention to the so-called obama ground game. in some ways, trying to talk about this in neutral terms, it's somewhat analogous to a corporation's marketing campaign f...