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Target’s new initiative, Target Zero, responds to growing customer interest in products that help reduce waste. The program will be a key driver of progress for Target Forward goals
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It's called Target Zero, and products that are designed to be refillable, reusable, compostable, made from recycled products, or made from materials that reduce the use of plastic will be marked with the Target Zero logo.
Customers will be able to spot Target Zero items with the help of an icon.
Consumers who want to cut down on their plastic waste will have an easier time finding products and packaging allowing them to do so.