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Christian Guinot, CEO - APAC, Teads, chats with Campaign India on a variety of topics which include AI, a cookieless future, how to advertise responsibly and more...
How long? 2-3 minutes How brands can grow in a mobile-first world: GSK, Specsavers, Mars With consumer habits shifting, how can brands adapt in a world that’s data driven, harder to track and increasingly mobile-first? “Too often, mobile advertising is used just for short-term purposes and activation,” said Sophie Evans, creative account strategist at brand media platform Teads. “Brand building isn’t mobile first. It should be.” Evans was speaking to a select group of brand executives, gathered at an online breakfast seminar as part of Campaign Media360...