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Position, but also deciding when that position needs to shift, as we've evidently seen in some cases in the last fortnight? ithink... obviously... michael's right, the sort of declining power of the press we've been talking about that for decades. however, the front page of a paper and the way that a paper writes about a big political story like this is massively important. still to this day, it dictates the broadcast agenda the next day and, in fact, the social media agenda. you know, you only have to google... you only have to look at the daily mail and boris on twitter. and it's... you know...

But probably some of the civil servants in number 10 as well. and you need to get back to a system where it is understood that you don't go around telling lies tojournalists, a, because it's morally wrong and, b, because it's going to get you into trouble. and you probably need a culture where people are much more willing to turn around and say, "well, boris — or prime minister — is that actually true?" and what's happened now is that people have been going out and basically telling lies on behalf of the prime minister, having already done so in previous episodes over the last few months. ...

It's been sort of incredible. so... and i think the fact that most papers, and i know we're probably going to talk about the daily mail, you know, since being elected with such a huge majority less than three years ago, the right—wing papers, as we would call them, the right of centre — you know, the telegraph, where boris obviously was a very highly paid columnist for a long time, the mail — all of those papers, were all so, so positive about boris — and the sun, actually — until i think there's been such a drip of stories, again, following the news, that it's been quite difficult f...

Because when a paper diverges so much from its readership, then you get something which we've had in the last three days, which is the front page of the mail on sunday completely different from the, you know, "actually, boris is the best man to lead britain", and then today, which is the "greased piglet" — "we're trying to hedge our bets." and i should say that number 10 and mrjohnson have always denied lying, though they do accept that on several matters, they have said things which weren't true and then have corrected that. we're going to talk about the relationship between the number 10 p...

At the daily mail and boris on twitter. and it's... you know, it's nearly always trending. i would slightly disagree. ithink, again, michael's right. you know, when boris was elected and those papers that backed brexit, it was really significant that the papers absolutely were team boris. and no—one working in newspapers were not aware of borisjohnson�*s... some of those family values that michael talked about, no—one at the daily mail, no—one at those papers were in any doubt about borisjohnson the human being. what i think is different is what we've seen in terms of managing the coun...