Apple privacy update: Impact of Apple ad tracking changes will hinge on app developers, exec says
We'll soon meet in your inbox. Please wait... Facebook has said the rules could harm its customers. Some mobile advertising analysts believe fewer than one in three users will opt-in, which could diminish the effectiveness and profitability of ad targeting. Erik Neuenschwander, Apple's user privacy chief, said in an interview that opt-in rates are likely to hinge on how developers make their case to users before showing the prompt, and the language used in a space Apple reserves for developers to give a reason for seeking permission. In past years when Apple introduced new permission pop-u...