BBCNEWS Asia July 3, 2024
And that tells you the world cup could be a big bonanza for businesses, coming at an opportune time when indians have already begun losening the Purse Strings ahead of the big festive season. Even Online Food Delivery companies and streaming apps could benefit substantially, as millions tune in, with their food and drink to watch the matches. Some reports even suggest that disney, the official media partner, has tied up with as many as 20 brands for Sponsorship Deals across online and tv platforms. This is clearly notjust a game, notjust religion, but a big, big money spender. To new york, whe...