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Are thrilled. i am seeing people who couldn't afford it before. >> you are in kansas and have a similar approach. people pay an annual fee and then they access into a network like the concierge medicine and i predicted it was the coming thing. tell us when a person pays the foe, i guess it is monthly or annual. what does that access them to? >> basically, we realize when the doctor and i started the clinbeing, we ep realize that the health care system was brokeen and we had to throw as much value as possible at that membership and they got unlimited-access to office visit asks home visit asks ...

If we can simplify the process of delivering care we can vastly increase the value and affordability. >> so how does that work, then? do you direct bill your patients and have them deal with the insurance and as a result that cuts out a lot of the administrative nonsense for you? >> precisely. >> how too your patients respond to that? up to now they had to submit an insurance form and pay a deductible. now they might have to pay up front and everything. >> now most of our patients have a high deductible plan where the insurance will not cover the first 2 to $5,000 they spend. but with our memb...