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Known publicly on facebook, we might start serving her up ads about wedding flowers. >> reporter: that kind of information posted can be profitable for facebook and advertisers. some privacy watchdog groups are raising a red flag. jeff chester is the director of the center for digital democracy. >> what makes facebook different and one of the reasons we are concerned about it in terms of protecting privacy is facebook is not only tracking what you do on your facebook page and your profile, but it's tracking and analyzing the communications between you and your friends and acquaintances. >> rep...

>> reporter: ads based round what people add to their profiles. advertising on facebook is better because it is social and based on interest and you choose to share. we don't share and never sell personally identifiable information to advertisers. long-term technology writer in silicon valley who explored facebook's ad business for the technology review says the ad part of the social networking company is only growing. >> by all estimates did it a couple of billion dollars in advertising last year and may double that this year. so -- it is -- >> robert hoff, just saw there, as a facebook for r...

Secret liver transplant that was uncovered in 2009. but we don't know a lot right now. >> this, of course, jessi contributes to the uncertainty of the stock we saw this morning. people are not quite sure ultimately people care about steve jobs' health and a lot of people care about how this company is going to do with or without him. what's your sense of that? you are a technology writer. what is the sense out there about apple and its ability to do business successfully without steve jobs at the helm? >> well, it's a hugely important question. we are covering it at fortune.com, ali. my sense ...

Fashion, little else is known. what can we expect? cnn.com technology writer joins us now live from atlanta and, john, this is a big shocker to see a product as successful as the iphone have these sorts of problems. what do you expect to hear from apple tomorrow? do we really think they're going to issue a recall? >> well, i think the recall is still really up for debate. you have a lot of analysts saying a recall is unlikely because it would be so expensive. could cost about $1 billion, maybe to recall all the phones they've sold, but i think you're right. this is very shocking to people, tha...

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