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Movement. >> he says you need to embrace the movement more. >> he knows exactly where i stand. >> reporter: you didn't mention his name today. >> i'm a virginia first candidate. it's youngkin running in virginia. >> reporter: he makes republicans, at least here, must chart a new course. >> the republican party has figured out one thing over the last 12 years and that's how to lose. >> reporter: the former private equity executive is investing millions of his own money into the campaign, introducing himself through temperature ads a former college basketball player, a father of four, and an out...

After a year or two. when did you finally see that a corner had been turned in -- >> i think after about six months. we spent a lot of time explaining it to seniors on the road, temperature ads, a lot of mailouts, a lot of groups and organizations working to help sell it. the interesting thing that's different now, democrats are by and large who did not vote for it, after it was passed said look, we have to make it work. hillary clinton was quoted as saying, i didn't vote for it but i want the people of new york to have it working for them and i'm going to do what i can to help. senator herb k...

Been that involved in the rollout. i mean the website, whoever did the website, that's the problem. >> i'm talking about selling the overall exchange. >> i think they'll be there. they want that market. i mean, they want to go after those people who don't have health insurance if there's going to be a government subsidy. they want to sell that product. >> you think they're going to be an asset at some point. >> absolutely. they'll fight to be able to sell the product of health insurance just like they are now in selling prescription drugs. there's a lot of competition, we get a better product ...

We know we're up against the campaigner in chief in speaker pelosi who wants to be back as speaker. we're doing our job. we have terrific recruit, a broad group of men and women from all over the country that really i think are going to be a new face for the republican party going forward and they're going to be very effective. 17 of our 20 patron, you mentioned some of our incumbents being challenged, outrace their democrat counterparts and we have candidates around the country who are running against democrats who have outraised their democrats. you talk about primaries, you look at gary mil...

In a place like ohio? >> well, i will tell you that there's some good lessons in this election. look how chris christie is doing in new jersey, a blue state. >> you look at what christie is doing and say that's a model. ken cuccinelli not a model. >> winning in new jersey, a republican governor, there's a lot of lessons there about how you can win in tough states. pick up new kinds of voters that are not traditional republicans. and i think there will be a lot of lessons to learn out of new jersey. >> that's the lesson you're trying to learn. so if a democrat attacks you and says you're part o...