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Company off my couch. >> when caldwell started maia, he knew he was going at it alone. >> it took a little bootstrapping. i gave this thing everything i had. >> while leveraging the marketing power of facebook and twitter, caldwell spends the majority of his time talking to customers at grocery stores in the new york city area and visiting the pennsylvania facility where in ultralight fashion he has outsourced his yogurt production. >> we're in the store seven days a week promoting this thing, getting in front of the consumer. really trying to get this message to catch on. but the product is r...

Behind these doors, huge decisions are being made, tests that determine whether or not the seafood in the gulf is safe for us to eat. it looks like a scene straight out of a crime scene show. what you're looking at is a chain of custody record. that's because the fish that are being tested are literally treated like evidence. you've got to keep track of where it's been and who has handled it. this is the testing facility. these are fish over here that are being tested, trying to figure out if, indeed, they are safe, aluminum foil, special instruments, workers wearing gloves. they want to be ve...

Out? my conversation with the bp head of response in the gulf. the surprising thing he said about the number of cleanup workers they're treating. plus, making sure the seafood pulled from the waters is safe to eat. a big question. we're going to take you straight inside the government's testing facility. got that coming up. [ male announcer ] how do you turn one box of honey nut cheerios cereal... ...into a free year's supply? be one of thousands to win free honey nut cheerios for an entire year...

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