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How to Measure Hair Volume, Frizziness and Curl Retention During marketing and promotional activities, hair products are frequently described as offering good ‘body’ to the hair while taming frizz and flyaways. The efficiency of these products must be verified scientifically, however. High body can be loosely defined as thick, bouncy hair with high volume and a good amount of movement as the head is turned. This may also be characterized as hair with a good amount of elevation from the scalp in both the lateral and vertical directions. Conducting a hair body measurement us...

Image Credit: Stable Micro Systems Ltd Today, manufacturers are aware of the role and significance packaging plays in the success of their businesses. This is particularly evident in the fast-paced consumer goods (FMCG) arena. No matter how valuable or desirable a product is, poor packaging may result in failure thereby making the product unfit for purpose, impossible to handle and store, or even unsellable. The poor performance of the packaging can not only damage a product, but it can harm the reputation and profitability of the company that supplied it. Consequently, materials testing fo...