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Group have since graduated and moved on their work lives forever on the web. and there's a little argue that in this columbia university lecture hall they captured a little piece of viral video magic. >> for video to be successful it needs to be, first of all, creative and second of all, well executed and three, strike this emotional cord and this emotional scored the most critical because, again, you're encouraging someone to actively share something and tell their friends and family -- you have to watch this video. ♪ hey teach, i've got a question ♪ >> you have the videos where people pl...

>> for video to be successful it needs to be, first of all, creative and second of all, well executed and three, strike this emotional cord and this emotional scored the most critical because, again, you're encouraging someone to actively share something and tell their friends and family -- you have to watch this video. ♪ hey teach, i've got a question ♪ >> you have the videos where people plan for months. they go to a classroom and they jump up and sing and dance. that's never been seen before. it's unique and well planned and amazingly executed. >> depending on your point of view our nex...

James, what are you studying in these advice released today? >> well, we looked at them carefully this afternoon, trying to see how these guys interacted with each other. the task force has done a great job. look at number two. i call him white hat. he's got that light-colored top on his backpack, and the parcel fits with video we have seen in the week, pete williams has reported on. and we looked at that carefully, and that's the scene of the blast of the second bomb. so this guy has planted the second bomb. we looked at the dark hat guy as they walk. it's just interesting that the dark hat g...

Camera. the fbi has not released that portion of the video that shows that reaction. joining me now is msnbc analyst and former atf special agent james cavanaugh. james, what are you studying in these advice released today? >> well, we looked at them carefully this afternoon, trying to see how these guys interacted with each other. the task force has done a great job. look at number two. i call him white hat. he's got that light-colored top on his backpack, and the parcel fits with video we have seen in the week, pete williams has reported on. and we looked at that carefully, and that's the sc...

And the fact -- the fact of the matter is that the president is going to find a way to do that. i think he will play the rice card but just not now. and i think he'll get his deal on tax revenues but just not now. >> but that would be -- i mean, that would be asserting himself. that would be second-term presidencies are about building your legacy. and he's already come out of the gate, you know, a lot stronger. but i mean, getting back to the whole horse trading, i loved your column, joe. when you say we in the media need to celebrate these kind of acts of genius where we can find them, is the...