Traditional cars at for now. our reporter sat down with the 0ur reporter sat down with the chief executive. our reporter sat down with the chief executive.— chief executive. ferrari is a luxury brand. _ chief executive. ferrari is a luxury brand. when - chief executive. ferrari is a luxury brand. when you . chief executive. ferrari is a l luxury brand. when you talk about luxury brands, you talk about a grand touching the client in the soul. so you may touchit client in the soul. so you may touch it with the car, with racing, with lifestyle. it's a luxury brand that is touching the core. ., ...