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Wavemaker had a solid but less remarkable 2022 as it sought to help clients navigate a downturn and the world of addressable media.

ANZ boosted business and India shone brightly on creative awards. The same success, however, didn’t extend evenly throughout the network.

UM worked hard to retain its portfolio in 2022, with fewer big client swings to rock the boat. But we had less evidence of progressive staff culture and output, which led to slips in several categories.

The loss of a premier client swung like an axe, and the year demanded adaptation; for the most part, the agency did not disappoint.

AGENCY REPORT CARD ANALYSIS: See how the APAC agencies we judged were able to get through a tough year in China due to the Covid-19 pandemic and nationwide lockdown.