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Obama, making this a referendum on president obama, mitt romney now has his own platform, if you will, to run on. i spoke with one republican strategist who said the challenge now moving forward for mitt romney is for paul ryan to humanize the ryan budget, explain why we need to overhaul entitlements, why we need reforms to really get that message across. that's going to be the challenge moving forward in the coming months. richard, president obama is in chicago right now. he has four fund-raisers there including a big one this afternoon for his birthday. we are expecting him to address the ry...

Messaging to be targeted at young people, at women, at seniors. they argue these are some of the groups that will be impacted by the ryan budget, that will care most about those types of issues. one of the top strategists for the obama campaign, david axelrod, really flooded the morning shows, and he gave us an even clearer view of what the obama campaign's playbook is going to look like over the next several months. take a listen. >> when the president walked in the door, he walked into 800,000 jobs a month being lost. the quarter before he took office we had the worst performance since 1930....

Your thought? will conservative voters give him a pass on that? >> oh, they're already giving him a pass. they had demanded somebody like ryan on the ticket, ryan specifically, a lot of them. you're seeingably who's showing up to these events they're enraptured by him. some people have lost their careers over these votes but he was always using it while trying to pass some new radical reform. in 2005 he was point man of social security reform. in 2010, when he didn't need to, he redrew the roadmap. you can excuse him on these issues because he was so good at explaining the need for cuts and th...

hard core fiscal conservative it could dramatically reshape the race. we'll tell you how and find out why some are calling romney's choice a big gamble. first now the actual moment when mitt romney revealed his vice presidential pick. it happened two hours ago in norfolk, virginia, the starting point of a four-day, four-state bus tour for the new ryan/romney team. the presumptive republican nominee announced his choice on the uss wisconsin a retired battleship that's now a museum. he called ryan a man of character and values. >> paul's upbringing is obvious in how he's conducted hi...

Bane ceo, that he's out of touch and along that thought process? >> well, it actually reinforces the argument that house democrats have been using against the republican opponents all cycle, which is that republicans voted for cuts in medicaid. it's proven effective in some cases but yet to be effective on a larger level. i talked to the house democrats campaign arm yesterday and he was excited about the pick. he said he's ready to name mitt romney to their internal majority makers program, which is kind of a pun in a way of saying he thinks this will help democrats win back the majority. i th...