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BEIJING (Bloomberg): Mercedes-Benz removed a video advertisement from a Chinese social media website, state media said, after the clip got swept up in a charged national debate over depictions of Asian-looking features by foreign companies.
A 2019 advertisement poster for Three Squirrels, a domestic snack brand, became a topic of discussion on social networking sites on Sunday because someone felt the model in it, Cai Xiangxiang, had small, slanted eyes.
Gucci's differentiated treatment of Chinese and Western audience has been slammed by Chinese netizens who say it's clearly a manifestation of guilty conscience, and that the brand knew it has presented a Western-style Asian appearance that would irritate the Chinese audience, Global Times reported.
The German automaker was savaged on Chinese social media site Weibo for using models with 'slanted eyes' in the commercial for its new CLS luxury sedan.
BEIJING – Advertisements featuring some Chinese models have sparked feuding in China over whether their appearance and makeup are perpetuating h ...