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Is this a big deal? she wants to celebrate. the commencement will be at the 60th anniversary of brown versus board of education case. >> yeah, the way this is billed at the white house. it's a celebration. an historic 340e789 for the first lady go out there. it will be interesting to see what happens in the community now that they have solved the ticket issue. if people look for another reason to try to not have her come or if this does actually die down. a lot of parents we've seen quoted in ap stories and elsewhere have avoided talking politics overtly, politics is every. >> politics is ever...

For some places, they had a single game ticket issue. and they were trying to get that because hockey's so expensive. the impact of this is pretty fast. because there's little know-how, is that fair to say? >> i think it's interesting that people who care so much about, like, the number of people showing up for the game in aggregate and they have a sense of all those numbers of season ticket holders don't have a great sense of the individual person. >> they don't know who the people are. >> right. having a more finely segmented strategy as the devils go down that road and understanding that, y...