NOTEBOOK - ONE GOOD READ: The unexpected rise and agonizing fall of Dos Equis' 'Most Interesting Man'
NOTEBOOK - ONE GOOD READ: The unexpected rise and agonizing fall of Dos Equisâ âMost Interesting Manâ Wednesday, March 17, 2021 10:53 AM Remember Dos Equis’ ad campaign, "The Most Interesting Man in the World"? The campaign, which propelled a once-obscure Mexican beer to mainstream popularity, featured a mysterious bearded world-traveling, bear-wrestling, marlin-catching guy whom the police often stop to interrogate “just because they find him so interesting.” In this Tagline podcast, part of a series produced by Muse by Clio that features ...
Source: businessrecord.com