Guest column: Fogg and the science of instilling behavioural change
Starcom India CCO Rajiv Gopinath gives insights from BJ Fogg’s classic Tiny Habits. 23 Feb, 2021 - 04:23 PM IST | By indiantelevision.com Team DELHI: Change can be easy and fun. Tiny is mighty at least when it comes to change. Almost all of us want to make some change in our lives – eat better, live healthier, be better parents etc. but there is a painful gap between what people want and what they actually do. There is a disconnect between the want and do. And this disconnect has been blamed in most part on ‘oneself’, ‘something must be wrong with us, our ...
Source: indiantelevision.com