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Doing is working with other companies so that when anyone identifies a threat, we can get them off our platforms. >> misery loves cane? >> it's imported efforts need to be coordinates. >> the other thing we talked about are the things facebook is taking ob these problems. we're investing heavily in machine learning because we really have to go after fake accounts. we're hiring 4,000 more people to increase our oversight of our ads and content. >> but compared to 2 billion users. >> we'll get there. and we're also working on transparency. we hope to set a new standard for transparency in advert...

They want. >> yes, and we said that yesterday. we want to give them the material. we. want the full picture to be understood. we don't want this kind of foreign interference. and in order to e prevent it, we're awl going to have to fully cooperate across the board. >> these ads were taken down because they were from fake accounts. if they were from real accounts, would you let them run? >> this is a really important question because these ads are divisive. and they are down and the pages are down because they were from fake accounts. not all of them, some are hate and violence and those come d...

Marsha runs an ad. she ran an ad, which is launching her campaign for senate. in that ad, there's a lot of positions that people don't like. that i don't like. i'm a staunch supporter of planned parenthood. planned parenthood is not sell issing baby body parts. but the question is should divisive political issue ads run. >> it sounds like you would be fine with it. >> our answer is yes. when you cut off speech for one person, you cut off speech for all people. and the content is really important. so are the ads. twitter said sheen can run the free content, but she can't run the ad. we know her...

Stuff down. we know enforcement is hard and we need to do better. but a lot of what we allow on facebook is people expressing themselves. the thing about free expression is when you allow free expression, you allow free expression. that means you allow people to say things you don't like and go against your core believes. it's not just content, it's ads. because when you're thinking about political speech, ads are really important. it is a super interesting week to thinkihink about this becaust happened with marsha blackburn on twitter. >> did twitter make a mistake? >> twitter took down the a...

>> here's a different way to say it. when did you realize you had a problem. >> we were very focused on those threats. and then we started to hear the rumors. this is in around the election itself of a different kind of attack. which wasn't i'm going to get your e e-mail and get into your account and take all your stuff and steal your data. it was a more subtle, even if they are just as important, which was posting in an inauthentic way to try to be deceptive and devisive. which was what people will see when they see these ads. that was a different kind of threat. we got focused on it. in pral...