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Don't know about. >> he said he would apologize if he said something bad about carson's faith, which he said he did not. van is a former obama administrationed administration advisor and jeffrey served as white house political director during the regan administration. jeffrey, do you like seeing trump throw jabs at carson saying he is low energy, he brought up carson's religion, you can make of it whatever you will. he said he basically doesn't know about seventh da daday day adevntous? >> no. i spent some time today going back and looking at presidential primaries and both parties and wow, i ...

I don't agree this is not new. his tone is very unpresidential. even in the past when you had attacks they weren't in this tone. why is it working for him? it's working for him because in a new media era of reality tv and social media where being a braggart doesn't hurt your ratings in reality tv. being controversial doesn't hurt your following on twitter. so the old rules prereality tv, presocial media are falling away. he's not breaking the rules, trump. he's playing a new set of rules. i talk about that on cnn.com. >> jeffrey, to van and amanda's point, if there is a long game, how do you s...