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Get into the phone by that. >> is it just the challenge of doing this? is that the goal? it's just a huge challenge for these hackers to do it? >> reporter: it's important just a good challenge, but also partially a way to beef up and improve security. if all kinds of eyes are on this project and if they're able to unearth a security vulnerability, then it can be solved. and all of our devices will be more safe. >> we've seen in the movies stealing fingerprints, if you will, i don't know if we've ever seen it in the real world. tell us if this is a possibility, unlikely, what are you hearing f...

Anticipated event at apple headquarters in california, tim cook unveiled apple's newest flagship device the iphone 5 s. the main features it comes in three colors, silver, gold and space gray. it has a new a-7 chip inside which apple says makes it twice as fast. and improved camera features a better image stabilizer and bigger flash and a fingerprint censor called touch i.d. >> the history of fingerprint censors on notebooks is not good. this is a different technology. until people have had a chance to use it for a while is the question. >> reporter: the new iphone 5 s starts at $199 for the 1...

I.d. >> the history of fingerprint sensors on notebooks isn't very good, but this is a different technology. until people have a chance to use it, that will be the big question. >> reporter: one of the best features? pricing. the new iphone 5s stays the same as previous models starting at $199 for the 16 gigabytes with a two-year contract. apple unveiled a new cheaper model, the 5c. it's made of plastic with a four-inch display, comes in a rainbow of colors -- green, white, blue, red, and yellow. the 16 gigabyte model is just $99 with a two-year contract. online reaction was mixed. one tweeter...

Touch i.d. uses a key you have with you everywhere you go, your finger. more specifically, your fingerprint, which is unique to each of us. it reads your fingerprint at an incredibly detailed level. that's because of a brand new sensor called the touch i.d. sensor. >> reporter: i got to play with the touch i.d. sensor for a little bit. seems to work reasonably well. this was not, though, brooke, a big leap forward in terms of innovation, but it was an important step for the company, particularly with the iphone 5c, to try to make end roads globally, not necessarily in the united states, but gl...

The . more and more people are using biometric data to access digital devices like mobile phones that data are easy to use and you can't forget them as you would a password but many people don't realize that when they access their devices they leave some data behind. the math how do you know in your phone it didn't fit my finger fingerprint that's faiza fingerprint it's safer and i think it's safer i used the fun they think you're pretty good friends are why the fingerprint and not the pin number. because it's easier and faster years because i use touch i.d. .