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End up demonizing people about this, they are not going to listen to change their behavior. if you get guys who really don't understand and still believe in an old double standard if she wouldn't be drinking here or dancing sexy or didn't want it, and then she gets incompass tate he doesn't think of himself as a rapist. maybe the best way is to explain this is not how you treat a person incapacitated. >> thanks so much. >> thank you. >> next up we have something more fun, tour'e this is a segment on the science behind what it means to be cool.

About cool, it's going to be led by me. >> okay whatever. >> something you're born with or not and i was. >> whatever helps you sleep at night, tour'e. >> most of us buy things as an attempt to acquire cool. we don't nearly buy things we like in a vacuum but things we think will boost our desired status among people we care about. that's advanced by a fascinating new book, cool, how the brain's hidden quest for cool shapes our world. which presents a quote new understanding of why we consume how cool consumption emerged the prime driver of the global economy and how cool consumer shapes our wo...

Penalty phase for dzhokhar tsarnaev. the jury will determine whether or not he gets life in prison or the death penalty. tour'e? >> thanks for that. let's stay on boston with mike bell low, assistant metro editor covering all thingz boston for 22 years. this patriot's day, always a big deal in boston. but now after what happened to years ago, this day is more meaningful and more important. talk about the extra added significance it's taken on. today's marathon was about running. everyone talked about people along the route and some stayed away since the bombing saying they felt more secure and...

Thought was unkind, they changed their behavior. it's a real powerful. >> very fascinating. >> here's a parenting question for you, to spank or not to spank. that's the question and tour'e has the answer next. [ female announcer ] there's a gap out there.

>> if you know -- >> oh, god, no, i don't know. >> tour'e, i think snowden has a positive mental attitude. they try to fire you and no, i'm still working there. >> live in russia. >> the thing i want your thoughts on real quick before we go is the articles you've been writing about the tea party specifically, looking at the challenge in ohio. one of the interesting things is there isn't one litmus test for how people get picked for these clearly influential primaries in the gop. what do you make of that? >> they cover everything, abortion, spending, the foreign policy. there's one thread, it s...