Detailed text transcripts for TV channel - CNN - 20110206:00:31:00
When we go on tour. our tour managers, our managers, our assistant, we all operate using chatter. so i said, why don't we make a commercial that bookends that spot. we use the product and it's great. >> will, let me ask you, you're completely integrated in this whole super bowl thing. i know you said you didn't want to -- but give us a little bit -- just a little bit more of a hint of what you're doing tomorrow night. it's not going to ruin anything. people are going to tune in because -- >> no, no, so i can tell you one thing that i'm doing that's brand spanking new. and that's -- we all perf...