Amazon incentivizes brands to create Frustration-Free Packaging
Yesterday, Amazon sent letters to thousands of brand-owner vendors affected by a new packaging program. So if you were wondering whether to design or redesign your packaging for the ecommerce channel, this might help you decide. To help reduce packaging waste and improve efficiency of ecommerce shipping for its vendors, Amazon will require that select products being sold and fulfilled by Amazon arrive in its fulfillment centers in certified packaging under its Frustration-Free Packaging (FFP) program. This means that the packaging does not require any shipping preparation or an overbox to be ...
Source: packagingdigest.com